Packaging reimagined – ready for the PPWR
The new EU Packaging Regulation fundamentally changes the requirements for packaging. Find out what the PPWR means, which deadlines apply, and how we are adapting our packaging to the new requirements step by step.
Learn more →Transparent information about our packaging materials
Clear recycling and sorting guidance
Step-by-step implementation of the PPWR requirements
Packaging in transition
The new EU Regulation on Packaging and Packaging Waste (EU) 2025/40 – PPWR for short – pursues a clear goal: reduce packaging waste, improve recycling, and limit the use of problematic materials.
For companies, this means new requirements for materials, labelling, traceability, and recyclability. We provide transparent information about how we are preparing our packaging for the upcoming requirements.
Technical Data & Compliance
What happens in 2026 – and what comes next?
The PPWR requirements are being phased in gradually. Some provisions already apply from August 2026, while further requirements follow between 2028 and 2030.
Entry into force
The PPWR officially enters into force.
Mandatory application
The regulation generally becomes binding across all 27 EU member states.
Further requirements
Including labelling, traceability, and additional requirements for recyclability.
Design for Recycling
Packaging must meet stricter requirements for recyclability and material use.
What is the PPWR?
The Packaging and Packaging Waste Regulation (PPWR) is a single EU law. Its goal: significantly less packaging waste, no more harmful chemicals, and by 2030 every piece of packaging in Europe should be recyclable or reusable.
Key dates
- 11 February 2025: The regulation officially enters into force.
- 12 August 2026: The obligation becomes binding in all 27 EU member states.
What happens to existing warehouse stock?
- New batches: Any packaging manufactured or imported into the EU after 12 August 2026 strictly follows the new requirements for traceability and chemical safety.
- Existing stock: Items that were lawfully stored with us before 12 August 2026 may continue to be shipped until stock runs out. This avoids unnecessary waste of good material.
Strict limits on chemicals
From 12 August 2026, all new packaging must meet strict safety requirements:
- PFAS-free: So-called "forever chemicals" are banned above strict technical limits.
- Heavy metal limits: Lead, cadmium, mercury, and hexavalent chromium combined may not exceed 100 ppm, which is 100 parts per one million parts.
- No harmful additives: Substances that hinder recycling or harm health are strictly restricted.
Clear labelling and traceability
Our updated packaging carries clear markings to help you identify materials and recycle correctly:
- Material codes: Standard codes for the exact material type, for example PAP 21 for cardboard or LDPE 04 and PP 05 for plastic bags.
- Traceability: Our contact details together with a batch, type, or serial number.
- Digital QR codes: A quick scan leads directly to digital sorting guides and recycling instructions.
How to properly dispose of our packaging
Different packaging materials require different disposal routes. Below is an overview of the most common packaging types you may find with our products.
Shipping Carton and Tape
PAP 20 Cardboard
- Paper tape: Leave the tape and paper label attached, flatten the box, and put everything in the paper recycling bin.
- Plastic sealing tape: Peel it off before disposal and place it separately in the plastics/packaging bin.
- Cardboard tears off with the tape: The contaminated tape belongs in general waste, not in the plastics/packaging bin.
Garment Bag and Label
LDPE 04 PP 05 Bag film
- New batch, one material: Bag and label are made from the same type of plastic. Leave the label attached and put everything together in the plastics/packaging bin.
- Older batch with paper label: Carefully peel off the label and place it separately in the paper recycling bin.
- Bag: Then flatten and place in the plastics/packaging bin.
Rigid Mailer
PAP 21 Corrugated cardboard
- Paper closure and paper label: Leave everything attached, flatten, and place directly in the paper recycling bin.
- Older batch with plastic strip or plastic label: Remove before folding and place in the plastics/packaging bin.
Small Shipping Bag
PP 05 PAP 22 Polypropylene
- Paper label: Peel it off completely and place it in the paper recycling bin.
- Bag: Then flatten and place it in the plastics/packaging bin.
- Label won't come off cleanly: Dispose of the bag with the label attached in general waste, to avoid contaminating the plastics recycling stream.
Hangtag on the Garment
PAP 21 Cardboard
- Paper tag: Detach it from the ring and place it in the paper recycling bin.
- Plastic ring: Dispose of it separately in the plastics/packaging bin.
Inserts, Instructions, and Protective Paper
PAP 22 Fine paper
- Instructions or protective paper: Place directly in the paper recycling bin; remove any loose film or stickers first.
- Insert inside a plastic bag: Take the paper out and place it in the paper recycling bin, dispose of the bag separately in the plastics/packaging bin.
Looking for technical data sheets?
The declaration of conformity and the recycling instructions are available to download as PDFs.
Allemagne
France